EOA believes that the retail experience is critical to the success of a brand. Strong architectural branding can illuminate the potential of a business, clarify the value of a product or service and identify the character that sets it apart. A brand must grow and develop as the business expands, diversifies and transforms. EOA develops an architectural brand from the start or revitalizes an existing one, creating a seamless integration of architecture, design, and image. EOA creates value and generates increased customer engagement through design.